New Absolut Vodka Ad Features Re-Conquest Of Southwest From U.S.
Well I say don’t buy or drink Absolut Vodka, that’s what I say.
The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.
The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an “Absolut” — i.e., perfect — world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”
But he said that were the campaign to run in the United States, it might fall flat.
No fucking shit, Sherlock! Did you figure that out all by yourself, or did you need an interpreter?
(LAT)
Be respectful of others and their opinions. Inflammatory remarks and inane leftist drivel will be deleted. It ain’t about free speech, remember you’re in a private domain. My website, my prerogative.
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Fuck `em … Not my brand anyway … Vlad got me hooked on the good shit.
PS
Just an aside here …
Look at (the actual corrupt and self-impoverished) Mexico. Now, look at those (productive) states sucked-up by the vodka ad campaign …
Can you imagine the stench of a Mexican territory the size depicted in that fictional map?
April 4th, 2008 at 2:58 pmGuess what? Its NOT an Absolut world! Someone please pass me the Ketel One!
April 4th, 2008 at 3:12 pmjack daniels,, screw absolute
April 4th, 2008 at 3:16 pmGimme a German bier any day. Fuck Mexico. In an real absolut world Mexico would be a province of Texas.
April 4th, 2008 at 3:17 pmMaker’s Mark
April 4th, 2008 at 3:18 pmbudweiser and jack daniels for me. screw mexico. the world is absolute, for us that is
April 4th, 2008 at 3:27 pmHello, My name is Jan Jansen, and I was the marketing director for Absolut. I really wish I was playing Golf right now, because I could sure use a mulligan. How was I to know that one little map would cost the company it’s largest market. Who Knew? We have had many maps in the past, Norway eating Denmark, a little Italy peeing on Spain, that was one of my favorites. Oh well, time to move on, but I am sure feeling Absolut Blue. Maybe I can get a job at Smirnoff
April 4th, 2008 at 3:35 pmLooks like the Swedes will be next on the list to mow my lawn…
April 4th, 2008 at 3:41 pm@Dan(the Infidel):
Heh. Enjoy:
http://ace.mu.nu/archives/absoluttexas.jpg
April 4th, 2008 at 3:49 pmKG is right… Maker’s Mark is the correct answer. (A#163752)
I wrote Absolut about this, and until I see “el retracto” I’m boycotting their product. I’m also forwarding this story to everyone I know and they’ll do the same. Not sure if this has made O’Reilly yet, but that’s where it really comes back to them. Belvedere, Grey Goose, Stoli, there a lot of options out there.
April 4th, 2008 at 3:55 pmFalling flat on their collective asses is more like it.
April 4th, 2008 at 5:04 pmJust in case you need to substitute buy and try:
Grey Goose, Skyy, Cristall, Finlandia, Rehorst, Makers Mark, Belvedere, Tanqueray Sterling, Chopin, Mor, Trump, Han Asian, Stolichnaya, ClearHeart, Smirnoff, Charbay or Bong.
real easy, prefer bourbon anyway, and I would drink popov in a plastic bottle before anymore absolut
April 4th, 2008 at 5:34 pmThey can kiss my southern butt. I’ll keep drinkin Jack Daniels
April 4th, 2008 at 6:16 pm“HOLY FUCK!” First words out of my mouth when I saw that map.
The green area of the map… that’s “La Raza’s” end game, point in fact :shock:…
Just read the excerpt, “We stole their land”? Our Army was in Mexico City, we could’ve kept the entire fucking country if we’d wanted to!
Why didn’t we?
Well if your ever in in SoCal drive down to the border, beautiful fertile farm land, then the border fence and the land goes to rock formations that are damn near straight up 50 to 100′, barely fit for wildlife.
Yea, perhaps they got screwed over a bit by the USA, but they LOST and that’s what happens to losers. Which is nothing compared to what the Dictators, thugs and Tyrants running and looting Mexico have done to them in the last 150+ years.
April 4th, 2008 at 6:37 pmWhy drink the imported crap. I’m a Tito’s fan. It’s better than Absolut and the equal of Grey Goose. I must admit, I still have a place in my heart for Polish-made Chopin.
“Tito’s Handmade Vodka is a vodka produced in Austin, Texas, created by Bert Butler “Tito” Beveridge. Bert received the nickname name “Tito” or “Bertitio” from his latino caretakers in childhood. Distilled six times, Tito’s Handmade Vodka is made from yellow corn, instead of the more common wheat or potatoes, resulting in a mildly sweet aftertaste.
Commercial production began in 1997 when Beveridge formed Fifth Generation Inc., becoming the first (and only) legal distillery in Texas and producing just 1,000 cases that year. In 2007, he will have sold over 160,000 cases and maintains all production at the south east Austin distillery, where he is currently expanding from one potstill to ten and from one bottling line to four. Despite a lack of commercial advertising, Tito’s Handmade Vodka has gained market share thanks to some prestigious awards, affordable pricing, and word of mouth advertising. Currently, it is distributed coast-to-coast across North America and Canada. Sales and distribution boomed in 2001 after Tito’s Handmade Vodka unanimously won the Double Gold Medal for vodka at the World Spirit’s Competition in San Francisco, beating out 71 other high-priced vodkas.[3] Also that year, it received a four-star ranking from Spirit Journal, the only vodka to do so and has just won four stars again in the latest edition. (2007)
Despite the growing distribution, Tito’s Vodka employs fewer than 15 people and is still handmade in small batches. Tito’s has also just received the title “Fastest Growing Brand in America” by Beverage Dymanics Fast Tracks Brand calculations.”
April 4th, 2008 at 7:13 pmIt’s funny because all you can do is bitch on a forum abour Mexicans, and thats about it! haha
April 4th, 2008 at 7:22 pmDan - Now, who do you work for?
Never-the-less . . . I love Grey Goose, but have not had any in years since it is from FRANCE! I had been drinking Absolut, but through with that now . . .
I will try Tito . . .
April 4th, 2008 at 7:52 pmIf anyone wants to call - per a poster on Michelle Malkin’s site:
New owner of Absolut
April 4th, 2008 at 8:33 pmPernod Ricard, USA
Purchase, N.Y.
Phone number: 914-848-4800.
Dan_in_TX
I’ll give Tito’s a try if you check out some Rehorst.
http://www.greatlakesdistillery.com/vodka.htm
April 4th, 2008 at 8:50 pmWell if your ever in in SoCal drive down to the border, beautiful fertile farm land, then the border fence and the land goes to rock formations that are damn near straight up 50 to 100′, barely fit for wildlife.
Yea, perhaps they got screwed over a bit by the USA, but they LOST and that’s what happens to losers. Which is nothing compared to what the Dictators, thugs and Tyrants running and looting Mexico have done to them in the last 150+ years.
———————————
The only ones that screwed them are THEIR government. If you drive further in and over the border, there land COULD be just as rich. Their houses could be just as beautiful. Hell they have BEAUTIFUL beach front property just SCREAMING for developing. Instead, they toss their garbage (literally) out their back windows. They CAN have the US in Mexico if they get rid of the fu***** corruption. Instead of WORKING for a great country, they want one that is already established. No one here in the US fucked them, they fucked themselves.
April 4th, 2008 at 9:38 pmGlad im in FL, we only got Cubans… and they wanna be apart of the US.
April 4th, 2008 at 10:57 pm
Fred, what’s funny, besides you callin’ yourself Fred is the fact that you think all we are doing is bitchin’ here about Mexicans. Bottoms up, Frijole Fred!
April 5th, 2008 at 5:47 amGreat point about the border. People should also study their history about the area that now is part of the US. The Spanish would not even go into the area because of the hostile indians there. Check out what the population of LA, Santa Fe, San Antonio, and other cities were back in the 1830’s. I live in the deep south and all the migrants here work their asses off on farms so they can go back to Mexico and have a better life than their sorry government can give them.
April 5th, 2008 at 7:13 amNo more Absolut for me. I prefer Chopin, anyway.
Time to make my feelings known to Absolut’s parent company…see ya.
April 5th, 2008 at 7:18 amThe company that owns Absolut also has several other brands:
http://www.vsgroup.com/en/Key-brands/Vodka/
As Texas Mom noted, Pernod just bought V&S within the last week, so you can add the above brands to all of these:
Stolichnaya**
Wyborowa
Zubrowka**
Polar Ice*
Lodowa
Huzzar
Altai
(The asterisks denote a brand distributed, but not made by, Pernod)
Scrooge ‘em. I’ll stick with ValuRite, just like the other morons at AoSHQ.
April 5th, 2008 at 5:12 pmNow Americans can get a small taste of what the Greeks go through with the Slavs that insist on calling themselves “Macedonians”!
And this is just a stupid add, mind you! Imagine Mexico actually changing its name to Texas and amending its constitution to include a clause calling for the liberation of their “Northern brothers”.
And the Bush administration was the first to recognize the FORMER YUGOSLAV REPUBLIC OF MACEDONIA as a sovereign state - only because the Oil Consortium wants to built the AMBO pipeline through their territory…
So, if ever Texas or California get sold back, you need not look further: probably some Oil Conglomerate wants to avoid some taxes…
April 10th, 2008 at 8:18 pmHey Tito’s fans- your a bunch of dupes. It’s really made in Iowa, Tito just bottles it in Texas.
April 12th, 2008 at 7:12 am
Absolut vodka..now on my list right up there with K-Marts and Tyson meats.!!!
June 19th, 2008 at 7:56 am