Couric Getting Boot In Ass If Ratings Don’t Improve

April 10th, 2008 Posted By Bash.

1

Gee, I’m all broke up about it…CBS News is completely irrelevant and biased. We now live in a world where people can get their news updated by the minute over the Internet from sites like…heh heh…ours.

Katie Couric and CBS News are talking for the first time about her giving up the anchor chair after the November election if her ratings don’t improve, a course that could result in her leaving the network, sources familiar with the situation say.

These sources say the network’s top executives believe Couric is doing an excellent job on the “CBS Evening News,” but that both sides have grown frustrated with a situation in which she seems mired in third place and unable to use the range of talents that made her a superstar in morning television. They stress that a final decision won’t be made until late summer at the earliest.

If Couric is eased out as anchor, CBS plans to offer her either a syndicated talk show or a full-time role on “60 Minutes.” Otherwise, executives have signaled they would release her from her contract to seek a better deal elsewhere.

The discussions are described as amicable but suffused by a sense that CBS’s five-year, $75 million gamble on the former “Today” co-host is not paying off, at least according to the cold, hard Nielsen ratings numbers on which advertising is sold. The executives involved recognize that a significant improvement in the ratings is unlikely. The sources, both within and outside CBS, described the situation on condition of anonymity because of the sensitive personnel issues involved.

If Couric were to leave, it would mean new turmoil for a news division that was rocked by the 2005 ouster of Dan Rather after CBS retracted his story about President Bush’s National Guard service. She succeeded interim anchor Bob Schieffer in September 2006 on a wave of intense publicity but drove away some viewers with a feature-heavy format while also alienating a number of CBS journalists.

Couric admitted last week that the constricted nature of the 22-minute format had left little room for the humor and freewheeling approach that once defined her style. “It’s really hard to show that side of my personality on the evening news, and that’s a frustration for me,” she said.

(Washington Post)


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11 Responses

  1. JimT

    She is not getting fired; they are just refocusing on their core competencies of making up news and burying anything that might reflect positively on the president or the military.

    Nice picture, though.

  2. Steve in NC

    not so perky now are ya bitch?

  3. Mark Tanberg

    Couric has nothing to do with the ratings, if half the country won’t watch because CBS will not do their job in this free nation which is to report only the facts without opinion either way, upholding the foundation and function of the presses roll in this republic. (as much as I dislike her)
    She’s just a regular face showing up at the appointed time.
    This is just a story about a dysfunctional sitcom dramaganda show doing poorly.

  4. TBinSTL (just typical)

    When are they going to realize that its not about musical chairs but about presenting news that doesn’t insult our intelligence and toe the Democrat party line? You’d think that the shareholders would demand better from management. It is a business isn’t it?

  5. drillanwr (typical white female)

    :arrow: Couric admitted last week that the constricted nature of the 22-minute format had left little room for the humor and freewheeling approach that once defined her style. “It’s really hard to show that side of my personality on the evening news, and that’s a frustration for me,” she said.

    ———————————————————–

    As a woman you had the opportunity to make a stand as a hard-nosed, intelligent reporter …. not some agenda-driven, opinionated news reader with skinny legs and a hem line … but you failed. You’ve set back women in a “serious” news industry probably twenty-five years … and on THAT statement alone! Believe me … I KNOW!

    It’s about NEWS, not “personality” … You’re NOT on a damn variety show, you shithead!

    DON’T fuck with me, Couric!

  6. Dan (The Infidel)

    Damn, she’ll probably go back to DC and rejoin the NBC affiliate there. Yeck…Glad I don’t watch their shit either.

  7. deathstar

    “Americas sweetheart” is a ditzy beeeatch.

  8. Kurt(the infidel)

    I try my best to avoid any of the crap bag news networks these days. they all might as well get their scripts handed to them by Howard Dean. Its bizarre how i can have no problems at all with a balanced news network yet thats not good enough for them, they have to have it leaning left so hard that it almost flips over. just another vice of the left, greed.

  9. drillanwr (typical white female)

    :arrow: Kurt(the infidel)

    How I know Fox News Channel is fair and balanced …

    They only piss me off half the time.

  10. TedB

    Think about it, compared to her predecessors, she hasn’t even had enough time at CBS to get her chair warm.

  11. PhilNBlanx

    “The chickens are coming home to roost.”

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