Fixed: Vets Declare War On Sears Over Trendy “Big Red 1″ Clothing Line With Division Patch

September 10th, 2008 Posted By Pat Dollard.

“I’ve known so many guys who died for that patch.”


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17 Responses

  1. Knottie

    Wearing a unit’s emblem in a show of support is one thing but to wear one for fashion without understanding the meaning and history behind it is something else entirely.

  2. Steve in NC

    no vid showing, but Sears has a good reputation for it’s treatment of corporate employees who serve.

    Bad choice of clothing? yes, bit it is also a reflection the we are at war and the 1st Infantry Division’s “Big Red One” is a prominent symbol of our great military and it’s successes.

    I did not wear that patch on my shoulder, so I yield to those that have.

  3. CBL

    I would rather see a kid wearing a shirt with the “Big Red One” on it than Ché Guevara or Obama for that matter.

  4. Howie

    This seems to me to be like most things coming out of the Democrat Party. The money made by the Army may go to good programs, the intentions may be good; this is just more paving for the road to Hell!!

    Semper Fi!!

  5. Kurt(the McCain/Palin infidel)

    :arrow: CBL

    im with you.

  6. foxops

    I’m fine with someone wearing a “Marine” or “Army” shirt, but it is a big no no to wear a unit shit to which you have no affiliation. I feel for the guy that was interviewed, few people understand that in combat you are fighting for your brothers in arms, your family and your country - in that order. Thats why this guy is upset - it’s disrespectful, and I’d feel the exact same way if the Marine Corps licensed 3/5 shirts out to Walmart…

  7. Militant Bibliophile

    Here we go again. After another clothier (I misremember which) got spanked for coopting the Marine Corps Emblem and putting it’s brand name into the eagle’s beak (instead of Semper Fi), you’d think they’d get a clue.

    Some.Things.Are.Sacred.

    When men bleed and die for it, that symbol becomes something you do NOT use to hock clothes, no matter how cool it may look. I don’t care how “respectful” they are being with it, it is not and should not be used as a commercial symbol to sell anything other than the 1st Infantry Division and it’s storied history.

  8. CBL

    When I was a little kid I used to wear 101st Airborne T-Shirts all the time. And I want to say, my momma bought them at Sears.

  9. USNA1985

    I’m sorry, you just don’t mess with the “Big Red 1″ The 1st Infantry Division has a long and storied history that’s is not to be fucked with!!

    Nuff Said!!

  10. 31Mike

    Everybody is entitled to their own opinion, but i say this is…..

    FUBAAAAAARRRRRRR!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  11. Ironside

    My chief complaint with liberals is they don’t think. They write, speak, and vomit emotional reactions like that’s all that f’ing matters. Brothers in arms, do NOT descend to the irrational. You “don’t care” how respectful it is?! You don’t “use a symbol people died for?!” Ever bought an American Flag shirt? Nobody’s “messing” with the BRO. The people of our country want to show a little pride in something they want to understand more and WE act like paddled kids that just got forced to share a choo-choo? Use the cold logic you may or may not remember using in combat to end and save lives for G-d’s sake! This furthers our image and lends credence to the sacrifices made. That should get some mail for ya there Mr. Dollard.

  12. foxops

    I’m gonna have to disagree with you Ironside, setting aside emotions - there is a difference between wearing an American flag and wearing a unit emblem, it’s an issue of entitlement. You can wear the flag because you’re a citizen and you have a claim to it, but you don’t rate the unit emblem if you haven’t served in that unit. Sure you could argue that it furthers the image, but you could say the same thing about phony Congressional Medal of Honor posers. I think it’s accepted that the end does not justify the means. Do I want to share my unit pride with someone that doesn’t deserve it? No, I don’t. I don’t think that is childish, I think that is a well reasoned desire.
    Of course my argument doesn’t really matter because it was the Army that sold its icon, angry vets should take it up with them - not the store that is capitalizing off the mistake.

  13. mindy abraham

    Well intentioned,but they should have gotten permission first

  14. mindy abraham

    Okay, they got permission, but still should have thought about it.

  15. Bryan J

    If you didn’t EARN IT you have no business wearing it!!!!!!!

  16. fan

    I’m mixed on it. I agree with the vets, but also if the shirts etc would be done in a way the message is showing respect to those who served and not that “look at me, I’m part of the Big Red One. Then like was said above it might help counter the Military is evil that kids get force feed at indoctrination centers… oh I mean schools. If kids could identify with a unit, a division etc, might be more meaningful than just a generic Army shirt. And like was said a ton better than wearing a che shirt.

  17. Ironside

    Unit pride is ours to have, but certainly not ours to keep from others. It’s not like the civvies are wearing a set of ACUs with the patch on their right shoulder. They KNOW they haven’t earned it, we KNOW they haven’t earned it, they don’t officially ISSUE these t-shirts. But show our light anyway. Someone wearing a phony medal offers nothing to anyone but himself. Symbols are such touchy things because everyone attaches different levels of worth to them. I know if I saw a kid wearing one of these shirts (7.62 design?) with 1AD on it, it would be an instant conversation starter and he/she might even walk away with a story of heroism of lost brothers. This multiplies the unit, not subtracts from it.

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